Lateral epicondylitis — tennis elbow — presents as pain on the outside of your elbow. That's where you feel it, where you ice it, where the brace presses, and where the cortisone goes. But that's not where the problem originates. The pain at the lateral epicondyle is the output of a problem that starts in the forearm muscle group that controls your wrist extensors — specifically the extensor carpi radialis brevis tendon, which attaches at the elbow but runs the full length of your forearm.
When that tendon is repeatedly loaded beyond its capacity — through every forehand, every serve, every late backhand — it begins to degenerate. Not inflame. Degenerate. The histological term is angiofibroblastic tendinosis: the tendon undergoes structural change at the cellular level, replacing healthy collagen with disorganised scar tissue. At that point, anti-inflammatories don't work because there is no active inflammation. The tissue has simply stopped trying to repair itself.
The reason it stopped trying to repair itself is the Rotational Deficit. The tendon has been absorbing three-dimensional load from your strokes without ever receiving the three-dimensional progressive loading it needs to adapt and strengthen. Treating the elbow doesn't close that deficit. Loading the forearm in the right directions does.