Wrist rollers are the most complete conventional option. Rolling up trains wrist extension (extensors), rolling down trains wrist flexion (flexors). You're working both sides of the forearm in a single movement. For general wrist strength, this is genuinely good training.
The limitation is that wrist rollers are linear — they move in one plane, up and down. BJJ grip demands operate in multiple planes simultaneously. Controlling a rotating wrist, maintaining a collar grip through a spinning escape, finishing a choke against resistance — all of these involve forearm pronation and supination, which the wrist roller never loads.
You can use a wrist roller for years and still have untrained rotational range. It's the best incomplete option. But for competition-specific grip endurance, the missing plane is where tournaments are decided.